Founder · Operator · Writer

John Hamilton

John writes about how AI assistants are reshaping advertising, discovery, and customer acquisition, grounded in more than 25 years across adtech, media, data, attribution, and growth.

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25+ years in advertising and adtech

Founder of TVDataNow, acquired by Moloco

McKinsey · QuinStreet · Triggit · LiveRamp · Credit.com

Recent writing

Aug 30, 2026

In the Trenches: What AI Visibility Work Actually Requires

Jun 2, 2026

SEO vs. AEO vs. GEO: What Marketers Need to Know Before Optimizing for AI Search

Jun 1, 2026

Crawl, Walk, Run: A Practical AI Search and ChatGPT Ads Roadmap for Marketers

May 29, 2026

John Hamilton

In the Trenches: What AI Visibility Work Actually Requires

SEO vs. AEO vs. GEO: What Marketers Need to Know Before Optimizing for AI Search

Crawl, Walk, Run: A Practical AI Search and ChatGPT Ads Roadmap for Marketers

Why Buying Ads on ChatGPT Without a GEO Strategy Does Not Make Sense