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AI visibility · AI advertising · Performance growth

Performance marketing for an AI-shaped market.

OuterCurrent helps brands improve how they are discovered, understood, chosen, and converted across AI assistants, search, and emerging media.

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01 Discovery
02 Decision
03 Growth

Move from being present in the market to performing in it.

Operator-led

Strategy through execution

Built for the next platform shift

01 The shift

Your customers have a new way to discover and decide.

Search, social, and programmatic media still matter. But AI assistants now sit inside the journey, shaping which brands get surfaced, how they are understood, and what buyers consider next.

OuterCurrent brings those worlds together. We connect AI visibility and emerging advertising opportunities to the practical work of content, media, conversion, and measurement.

02 Capabilities

Built to see around the corner. Grounded enough to ship.

01

AI visibility

Understand where your brand appears, why competitors win, and what to change across content, technical foundations, and third-party authority.

  • GEO and AEO strategy
  • Prompt and competitor intelligence
  • Content and technical execution
02

AI-native advertising

Prepare for and activate emerging media opportunities with the right context, creative, landing pages, conversion events, and measurement.

  • AI advertising readiness
  • Context and creative strategy
  • Landing pages and measurement
03

Performance acquisition

Connect new AI channels to the performance disciplines that already matter, from paid search and CTV to conversion rate and customer economics.

  • Paid search and CTV
  • Conversion journeys
  • Cross-channel measurement
04

Embedded growth leadership

Add senior operators who can set the strategy, create the operating cadence, coordinate specialists, and stay accountable for the outcome.

  • Fractional growth leadership
  • Specialist execution
  • Agency and team coordination
03 The approach

Build a system, not a one-time score.

AI visibility changes by model, prompt, source, and day. We address that volatility through a four-step operating cycle: establish the baseline, analyze the gaps, generate improvements, and engineer a repeatable system.

S01

Setup

Build a baseline and measurement system you trust.

A02

Analyze

Turn noisy signals into a prioritized gap list.

G03

Generate

Create the content, campaigns, and experiences that close the gaps.

E04

Engineer

Build a repeatable system that compounds over time.

04 Details

More depth where the work gets complicated.

AI visibility

GEO and AI Search Visibility

How we measure and improve the way brands are understood, mentioned, cited, and recommended across AI assistants.

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Partner comparison

OuterCurrent vs. Profound

Where an operator-led strategy and execution partner fits alongside a software-led AI visibility platform.

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05 Insights

Thinking for the market that is taking shape now.

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06 Operator-led

Senior enough to set the direction. Hands-on enough to do the work.

John Hamilton speaking at an advertising industry event
San Francisco · Founder · Operator

Founder + CEO

John Hamilton

John is an adtech executive, founder, and operator with more than 25 years across advertising, media, data, attribution, and growth. He founded TVDataNow, a CTV attribution company acquired by Moloco, and has held leadership roles across LiveRamp, QuinStreet, Triggit, Credit.com, and McKinsey.

LinkedIn

Co-Founder + COO

Greg Hamlin

Greg is a revenue and operations leader with more than 20 years in search, media, and analytics, including nearly a decade as an executive at search-driven businesses. He drove the SEO turnaround critical to ABUV Media's sale, carried P&L for a 32-site portfolio at Red Ventures, and most recently owned a B2B SaaS AI visibility program, taking visibility from 28 to 78 percent.

LinkedIn

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Have a complicated growth problem? Good.

Tell us what you are trying to change. We will bring an honest point of view on where to start and what it will take.

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