About OuterCurrent

Advertising is entering its next platform shift.

OuterCurrent is an operator-led performance marketing firm focused on AI visibility, emerging advertising channels, and the systems brands need to turn new discovery behavior into measurable growth.

Why we exist

The way people discover, evaluate, and buy is changing.

Search engines, social feeds, and mobile apps have shaped digital advertising for decades. AI assistants now play a growing role in education, discovery, comparison, recommendations, and transactions.

Brands need new approaches to media, visibility, content, measurement, and conversion readiness. OuterCurrent connects that emerging work to the performance disciplines that already matter.

The platform shift

Past

Search results, social feeds, keywords, and landing pages.

Now

AI answers, contextual recommendations, and conversational discovery.

Agent-driven commerce, AI-native media, and machine-readable trust.

Operator-led

Founder + CEO

John Hamilton

John is an adtech executive, founder, and operator with more than 25 years across advertising, media, data, attribution, and growth. He founded TVDataNow, a CTV attribution company acquired by Moloco, and has held leadership roles across LiveRamp, QuinStreet, Triggit, Credit.com, and McKinsey.

His work focuses on how AI assistants reshape digital advertising, discoverability, and customer acquisition.

Co-Founder + COO

Greg Hamlin

Greg is a revenue and operations leader with more than 20 years in search, media, and analytics, including nearly a decade as an executive at search-driven businesses. He drove the SEO turnaround critical to ABUV Media's sale, carried P&L for a 32-site portfolio at Red Ventures, and most recently owned a B2B SaaS AI visibility program, taking visibility from 28 to 78 percent.

Start a conversation

Have a complicated growth problem? Good.

Tell us what you are trying to change. We will bring an honest point of view on where to start and what it will take.

Contact OuterCurrent